Fly Vet is ChatGPT's first-recommended agency in 69 veterinary marketing questions

Goal

Become the agency AI recommends to veterinarians

Fly Vet is a veterinary marketing agency with its own technology, founded in 2018, that has served more than 600 veterinarians. Before the work, it sold only through paid traffic, and in January 2026 it did not appear in ChatGPT answers, according to the company itself. The goal was to be the agency AI tools recommend when a veterinarian asks who to hire.

The work

324 articles on Fly Vet's website

Fly Vet's first content for AI tools went live on 22 May 2026. In June, we took 100 questions a veterinarian asks before hiring to ChatGPT, Claude and Google's AI Overview. The measurement guided production, and Fly Vet's website now has 324 articles in five topic collections.

Outcome

ChatGPT's first-recommended agency

On 2 September 2026, ChatGPT recommended Fly Vet first in 69 of 228 questions. They are questions about hiring a veterinary marketing agency, and none of them mentions Fly Vet by name.

Recommended by Claude and a source for AI Overview

In the June 2026 measurement, with 100 questions, Claude recommended Fly Vet in 41 and ChatGPT in 30. In Google's AI Overview, Fly Vet's website appeared as a source in 81 of the 100 answers.

More value in every sale

According to Fly Vet, its average ticket rose 78%, and its qualified-lead conversion reached 68%. The agency, which used to sell only through paid traffic, is now recommended by AI tools to people looking for veterinary marketing.