murmur

Cases

The same method in every case: measure first, do the work, then measure again using the same standard. Each case opens with the number, its denominator and what didn't work.

Mindo · B2B motion design studio in São Paulo

#1

when ChatGPT lists the best animation studios

In May 2026, it wasn't on the list.

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FotoRegistro · online photo printing and personalized photo products

#1

when ChatGPT recommends where to print photos online

It used to appear, but as the cheap option.

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Fly Vet · veterinary marketing agency with its own technology

+78%

Average deal value. SQL conversion at 68%.

It previously depended on paid traffic to make sales.

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Visio · operations software for multi-store retailers, franchises and quick-service restaurant chains

193

answers about retail management where it already appears

In June 2026, AI didn't even know it existed.

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A case is published under a client's name only with recorded permission. Without that permission, the case remains anonymous and its numbers stay the same.