Retail software
Visio went from 10 to 193 appearances in AI answers in one month
How Visio, retail operations software with the same name as Microsoft Visio, came to appear in AI answers.
193
appearances in AI answers in July, up from 10 in June
61
Google AI Overview answers featuring Visio, which appeared in none in June
10x
more appearances on ChatGPT, from 3 to 30
0
appearances lost from June to July, on the same questions
Goal
Be recognized by AI as a retail company
Visio sells operations software for retail chains, franchises and food service, covering margin, cost of goods sold, per-store reconciliation and loss prevention. In June 2026, AI did not recommend Visio in any of 2,560 answers about its market. In 95% of them, it cited a competitor. And when the question included the name Visio, AI answered about Microsoft's diagramming program 41% of the time.
The work
Separate Visio from Microsoft Visio
The first step was to separate the two brands in the measurement. Visio only counts when the answer talks about retail or includes the visio.ai domain. Then the work was to get AI to connect the name Visio to retail operations. On 12 July 2026, 11 of the 32 pages from the work were already in Google's index.
Outcome
From 10 to 193 appearances in one month
Between June and July 2026, across the same 135 questions, Visio went from 10 to 193 appearances in AI answers. None of the June appearances was lost along the way.
From zero on Google's AI Overview
On Google's AI Overview, Visio went from 0 to 61 answers. On ChatGPT, it went from 3 to 30, and on Claude, from 1 to 10.
Present where buyers don't know the brand yet
The questions that opened up are those from people who do not know Visio yet. They are searches for alternatives to and competitors of other systems, and general questions about retail management.
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