What AIs say when a dentist looks for software for a clinic

Three names exceed half of responses, and the fourth is 10 points behind

Simples Dental appears in 74 of the 99 responses, Clinicorp in 67, and Dental Office in 51. These three exceed half; the fourth, Codental, is at 41. There are 32 different systems cited in total, for 375 mentions combined, but most of that total is in the first rows of the table.

Appearing is one thing; being the first name is another

The AI almost never responds with just one system: it averages 3.8 names per response. That is why where a name comes in matters as much as appearing at all. Simples Dental is the one that most often opens the list, with an average position of 1.7. BlueDental is at the other extreme: it appears in 26 responses and comes in at an average position of 4.4, after the reader has already gone through other names.

For systems in the middle of the table, this is where the difference lies between being considered and merely mentioned. A list has a beginning, and whoever reaches its end competes with what the reader has already seen.

Each tool has its own ranking

The same system changes in scale depending on where the question is asked. BlueDental is the strongest case: it appears in 50% of Perplexity responses and 4% of ChatGPT responses. For anyone outside the top, this means there are tools where there is room to compete and tools where there is not.

Being read by the AI almost guarantees being cited by it

In 57 of the 99 responses, it is possible to see which websites the tool consulted. There were 97 different sites, and the most used of all is clinicorp.com, Clinicorp's website, in 16 of the 57. Of the ten most used, 6 are websites of the systems measured themselves and 4 are external, such as lentedecontatodental.com.br and blog.odontoresults.com.br.

And what the tool reads appears in what it writes: when the system's website was consulted, its name appeared in the response 84% of the time. When it was not consulted, the name appeared 10% of the time. It is worth separating what appears in the text without competing for the sale of the system: Dental Cremer, Lente de Contato Dental, Melhores CRM, Odonto Results, OdontoPrev, Uniodonto, and iClinic are a dental plan, an industry blog, or general medical-clinic software. They were measured and are outside the table.

Notice who the AI reads: santesistemas.io is the second most used site in the entire study, in 14 of 57, and belongs to Santé Odonto, whose name is written in 15 of the 99 responses. Simples Dental, the table's most cited name, had its site consulted 6 times. Reading a website often does not put anyone at the top by itself, but those who are not read depend only on what the AI already knew.

In the broadest question of all, the pair leaves no room

The 25 questions were written across four segments: general recommendation, by clinic profile, by system feature, and informational. In the broadest segment, the 24 responses from people who only ask which is best, Simples Dental appears in 100% and Clinicorp in 88%. Anyone other than those two practically does not exist in this question.

What changes from one segment to another happens in the middle of the table, not at the top. For those outside the first positions, that is where an opening exists: a business profile or need for which the AI already cites other names.

How we measured

• We asked the 25 questions in 4 tools, once each, in September 2026. That would make 100 responses; we ended up with 99. Perplexity produced 24 of 25: one capture failed. Each question was asked in a clean window, in a temporary conversation with no history, from an IP in Brazil. We saved a screenshot of every one.
• No question includes the name of a system. All ask for a recommendation, the way a dentist who owns a clinic asks.
• We count only when the AI writes the system's name in the response. When the name appears only in the list of sites consulted, it is not included in this count: it is a different thing, measured separately in section 04.
• We count only what the tool wrote. Website cards, videos, and map listings that appear around the response are excluded, because the AI is not choosing the name there.
• The names in the table came from the responses themselves. We did not start from a ready-made list, so there is no outside system that "should" be there: if it was not cited even once, it does not appear.
• BlueDental and “o sistema da Morelli” (“Morelli’s system”) count as one company: the AIs themselves write "BlueDental (Morelli)".
• The free system Odontológicos was measured and excluded: its name collides with the Portuguese phrases “planos odontológicos” (dental plans) and “softwares odontológicos” (dental software), which appear in nearly every response. There is no way to distinguish them without guessing. It appears in the responses but is excluded from the table.

What this study does not say

• Nothing about service quality. What is measured is what AIs answer, not which system is better to use or who charges less.
• Nothing about how much each thing is searched for. The 25 questions are the way people ask, not a sample weighted by search volume.
• Nothing about what the AI answers for you. Responses vary with the prior conversation, the region, and the day. This is a snapshot from September 2026, in a clean window.
• Nothing about how to change this result. This material measures; it is not an action plan.

The 25 questions, in full

Original Portuguese research evidence, preserved as recorded.

1. 01melhor software para clinica odontologica
2. 02qual sistema de gestao para consultorio odontologico e o melhor
3. 03me indique um software odontologico bom para minha clinica
4. 04qual o melhor prontuario eletronico odontologico em 2026
5. 05software de gestao para dentista que vale a pena
6. 06qual software odontologico tem o melhor custo beneficio
7. 07melhor software para consultorio odontologico de um dentista so
8. 08qual sistema para clinica odontologica com varias unidades
9. 09melhor software odontologico para clinica de ortodontia
10. 10qual sistema odontologico para clinica de implante
11. 11software odontologico que faz agendamento online para o paciente
12. 12qual software odontologico integra com convenio odontologico
13. 13melhor software odontologico com odontograma digital
14. 14qual sistema odontologico controla estoque e financeiro da clinica
15. 15software para clinica odontologica que envia lembrete por whatsapp
16. 16qual software odontologico funciona pelo celular
17. 17melhor software odontologico para quem quer trocar de sistema
18. 18qual sistema odontologico ajuda a reduzir falta de paciente
19. 19software odontologico gratuito ou barato para clinica pequena
20. 20qual software odontologico esta de acordo com a lgpd
21. 21quanto custa um software de gestao odontologica por mes
22. 22vale a pena trocar a agenda de papel por software na clinica odontologica
23. 23como migrar o prontuario da clinica odontologica sem perder dado
24. 24prontuario eletronico odontologico tem validade legal
25. 25o que um software de gestao odontologica precisa ter