murmur

murmur · sector study · September 2026

What AI tools answer when a restaurant owner looks for a system

25 questions asked across 4 AI tools, with 99 responses saved as screenshots. No question names a system: these are the questions a restaurant owner types before signing with a provider.

This study does not pick a winner. The count is the same for everyone: the name is written in the response or it is not. Any company that appeared zero times is not included on this page, and no company commissioned, reviewed or paid for this study.

01 · who appears

Two names lead, and the drop from second to third is 18 points

Saipos appears in 62 of the 99 responses, and Consumer in 49, almost half. The gap comes after them: third-place Sischef is at 31. There are 33 different systems cited in total and 387 mentions combined, but more than a quarter of that total sits in the table’s first two rows.

systemin how many of the 99 responsesshare of all mentionsaverage position in the listin how many of the 25 questions
Saipos62 63%16.0%1.823
Consumer49 49%12.7%2.724
Sischef31 31%8.0%3.217
SisFood27 27%7.0%3.017
Goomer26 26%6.7%3.119
Linx20 20%5.2%4.815
Simpliza19 19%4.9%3.614
TOTVS Chef18 18%4.7%4.912
MarketUP17 17%4.4%4.710
Anota AI16 16%4.1%3.89
Colibri15 15%3.9%2.913
GrandChef15 15%3.9%4.112
Food Sistemas10 10%2.6%3.07
OlaClick9 9%2.3%3.28
SULTS9 9%2.3%5.07
Cardápio Web7 7%1.8%3.44
Gran Money6 6%1.6%6.06
Teknisa6 6%1.6%4.85
ControleNaMão5 5%1.3%3.65
iMenu3 3%0.8%2.72
Rei do Delivery2 2%0.5%1.52
Square2 2%0.5%6.51
Toast2 2%0.5%5.51
iHungry2 2%0.5%5.02
Aufisoft1 1%0.3%3.01
CMV Zero1 1%0.3%4.01
MarginEdge1 1%0.3%5.01
Movenda1 1%0.3%3.01
Oventab1 1%0.3%1.01
PedePro1 1%0.3%1.01
Qook1 1%0.3%5.01
Restaurant3651 1%0.3%1.01
Zesta1 1%0.3%2.01
How to read it. The second column shows how many responses the name appeared in. The third is the system's share of everything cited: the 33 systems add up to 387 mentions, and this column divides that total. The fourth shows where in the list the name usually appears: 1.0 would mean it is always first. Núcleo was measured and did not appear even once, which is why it is not in the table.
02 · the order within the response

Appearing is one thing; being the first name is another

AI tools almost never answer with just one system: there are 3.9 names per response on average. That is why where a name appears matters as much as whether it appears. Saipos is the one that most often opens the list, with an average position of 1.8. TOTVS Chef is at the other extreme: it appears in 18 responses and comes in at an average position of 4.9, after the reader has already seen other names.

For those in the middle of the table, this is where the difference lies between being considered and merely being mentioned. A list has a beginning, and those who arrive at its end compete with names the reader has already seen.

03 · one tool is not another

Each tool has its own ranking

The same system changes in scale depending on where the question is asked. Linx is the clearest case: it appears in 52% of Claude responses and 0% of Google's. For anyone outside the top positions, that means there are tools where it is possible to compete and tools where it is not.

systemChatGPT
25 responses
Claude
25 responses
Google
25 responses
Perplexity
24 responses
Saipos16201412
Consumer1514128
Sischef411115
SisFood73710
Goomer31175
Linx41303
Simpliza00136
TOTVS Chef21033
MarketUP5435
Anota AI4741
Colibri01311
GrandChef00105
Food Sistemas2215
OlaClick0216
SULTS1422
Cardápio Web1213
Gran Money0213
Teknisa1410
ControleNaMão1103
iMenu1002
Rei do Delivery0002
Square0101
Toast0101
iHungry2000
Aufisoft1000
CMV Zero1000
MarginEdge0001
Movenda1000
Oventab1000
PedePro1000
Qook1000
Restaurant3650001
Zesta1000
04 · where the response comes from

Being read by an AI tool almost guarantees being cited by it

In 42 of the 99 responses, it is possible to see which sites the tool consulted. There were 75 different sites, and the most used of all is saipos.com, Saipos's website, in 22 of the 42. The ten most-used sites all belong to the systems measured: the AI tool did not turn to a comparison site or an outside blog for its answers.

And what the tool reads appears in what it writes: when the system's site was consulted, its name appeared in the response 94% of the time. When it was not consulted, the name appeared 9% of the time. It is worth separating out what appears in the text without competing for a system subscription: Bling, Omie, Rappi and iFood are delivery apps or general-purpose ERPs. They were measured and are left out of the table. The case of iFood stands out: it is written in 58 of the 99 responses, more than any measured system apart from the leader. It appears because almost every question touches on delivery integration, not because it sells restaurant management.

siteused as a source in how many of the 42
saipos.com22
sisfood.com.br12
consumer.com.br10
foodsistemas.com.br7
goomer.com.br4
sischef.com4
sults.com.br4
controlenamao.com.br3
granmoney.com3
olaclick.com3
restaurantmanage.com3
simpliza.com.br3
systemsite used as a sourcename written in the response
Saipos22 of 4262 of 99
Consumer11 of 4249 of 99
Sischef4 of 4231 of 99
SisFood14 of 4227 of 99
Goomer4 of 4226 of 99
Linx2 of 4220 of 99
Simpliza4 of 4219 of 99
TOTVS Chef0 of 4218 of 99
MarketUP2 of 4217 of 99
Anota AI0 of 4216 of 99
Colibri0 of 4215 of 99
GrandChef1 of 4215 of 99
Food Sistemas7 of 4210 of 99
OlaClick3 of 429 of 99
SULTS4 of 429 of 99
Cardápio Web1 of 427 of 99
Gran Money3 of 426 of 99
Teknisa0 of 426 of 99
ControleNaMão3 of 425 of 99
iMenu2 of 423 of 99
Rei do Delivery2 of 422 of 99
Square0 of 422 of 99
Toast0 of 422 of 99
iHungry2 of 422 of 99
Aufisoft1 of 421 of 99
CMV Zero1 of 421 of 99
MarginEdge0 of 421 of 99
Movenda1 of 421 of 99
Oventab1 of 421 of 99
PedePro1 of 421 of 99
Qook1 of 421 of 99
Restaurant3650 of 421 of 99
Zesta1 of 421 of 99
What this section does not cover. This section looks only at ChatGPT, Claude, Google and Perplexity, which show the list of sites consulted.
05 · the question angle

In the broadest question of all, the leading pair leaves no room

The 25 questions were written in four angles: general recommendation, by type of venue, by system feature and informational. In the broadest angle, the 23 responses to people who only ask which is best, Saipos appears in 91% and Consumer in 78%. This is the question where the leading pair opens up its widest lead.

question angle1st2nd3rd4th
general recommendation 23 responsesSaipos 91%Consumer 78%Sischef 52%TOTVS Chef 43%
by type of venue 20 responsesSaipos 70%Consumer 55%Goomer 30%Sischef 30%
by system feature 36 responsesSaipos 58%Consumer 39%Sischef 36%SisFood 31%
informational 20 responsesConsumer 30%Saipos 30%Goomer 25%Colibri 15%

What changes from one angle to another happens in the middle of the table, not at the top. For those outside the leading positions, that is where there is an opening: a business profile or need for which the AI tool already cites other names.

06 · how we measured

How we measured

  • We asked the 25 questions in 4 tools, once each, in September 2026. That would yield 100 responses; we ended up with 99. Perplexity returned 24 of 25: one capture failed. Each question was asked in a clean window, in a temporary conversation with no history, from an IP address in Brazil. We saved a screenshot of every one.
  • No question includes the name of a system. They reflect the way a restaurant owner asks.
  • We count only when the AI tool writes the system's name in the response. When the name appears only in the list of sites consulted, it does not count here: that is something else, measured separately in section 04.
  • We count only what the tool wrote. Site cards, videos and map listings that appear around the response are left out, because the AI tool did not choose those names.
  • The names in the table came from the responses themselves. We did not start with a prepared list, so there is no outside system that "should" be here: if it was not cited even once, it does not appear.
  • Linx, Linx Degust and Linx Menew count as one company: AI tools write all three, sometimes in the same response.
07 · limits

What this study does not say

  • Nothing about service quality. What is measured is what AI tools answer, not which system is better to use or which one charges less.
  • Nothing about how much each thing is searched for. The 25 questions reflect how people ask, not a sample weighted by search volume.
  • Nothing about what the AI tool answers for you. Responses vary with the previous conversation, region and day. This is a snapshot from September 2026, in a clean window.
  • Nothing about how to change this result. This material measures; it is not an action plan.
08 · the questions

The 25 questions, in full

Original Portuguese research evidence, preserved as recorded.

  1. 01melhor sistema de gestao para restaurante
  2. 02qual pdv para restaurante e o melhor
  3. 03me indique um sistema bom para o meu restaurante
  4. 04qual o melhor software para bar e restaurante em 2026
  5. 05sistema para restaurante que vale a pena contratar
  6. 06qual sistema para restaurante tem o melhor custo beneficio
  7. 07melhor sistema para restaurante pequeno de um dono so
  8. 08qual sistema para rede de restaurantes com varias lojas
  9. 09melhor sistema para delivery proprio de restaurante
  10. 10qual sistema para pizzaria com controle de sabores
  11. 11melhor sistema para cafeteria e padaria
  12. 12qual sistema de comanda eletronica para restaurante
  13. 13melhor sistema para restaurante que integra com aplicativo de delivery
  14. 14qual sistema para restaurante controla estoque e ficha tecnica
  15. 15sistema para restaurante que emite nota fiscal automatico
  16. 16qual sistema de cardapio digital por qr code para restaurante
  17. 17melhor sistema para restaurante que funciona offline
  18. 18qual sistema para restaurante mostra o cmv e a margem do prato
  19. 19sistema para restaurante barato ou gratuito para comecar
  20. 20qual sistema para restaurante e mais facil de treinar o garcom
  21. 21quanto custa um sistema de gestao para restaurante por mes
  22. 22vale a pena trocar a comanda de papel por sistema no restaurante
  23. 23como trocar de sistema no restaurante sem parar o atendimento
  24. 24o que um sistema de gestao para restaurante precisa ter
  25. 25pdv de restaurante precisa de certificacao ou homologacao